Choosing Your Niche
What you will learn
- Understand what a niche really is
- Apply four filters to any niche idea
- Shortlist three realistic options
The lesson
A niche is an audience, not a topic
"Fitness" is a topic. "Strength training for people over 40 who train at home" is a niche. The second one tells you exactly who you are talking to, what problems they have and what they might buy.
Specific beats broad at the beginning because you have no authority yet. Being obviously useful to a small group is faster than being vaguely useful to everyone.
The four filters
1. Interest: can you talk about this for a year without hating it? 2. Problems: do people in this space actively search for solutions? 3. Products: do real products exist with affiliate programs? 4. Content: can you produce content about it every week from your own knowledge or research?
A niche that fails any one of these filters will stall. Interest without products means no income. Products without interest means you quit.
Competition is a signal
Zero competition usually means zero money. Heavy competition means demand exists — your job is to find the angle nobody is covering well: a specific sub-audience, a specific budget level, a specific country, a specific use case.
Real example
Broad: travel. Narrow: budget solo travel in Southeast Asia for first-time travellers.
Products that fit: booking sites, travel insurance, eSIM providers, luggage, guidebooks.
Content that fits: "first 48 hours in Bangkok", "what a week actually costs", "packing list for 30C humidity".
Important points
- +Choose something you can research quickly even if you are not an expert yet.
- +Beginner-friendly niches usually have cheap-to-mid priced products and constant new buyers.
- +You can narrow later, but do not switch niches every two weeks.
Common mistakes
- –Picking a niche purely because commissions look high.
- –Choosing something so personal that no products exist.
- –Restarting from zero every month with a new niche.
Action task
Choose your niche
Enter three niches you are considering. Be specific about the audience, not just the topic.
Key takeaways
- Define an audience and a problem, not a topic.
- Interest, problems, products and content must all be present.
- Competition proves demand — find the uncovered angle.