Choosing Products
What you will learn
- Score a product before promoting it
- Balance price, demand and trust
- Pick a first offer
The lesson
The product decides the outcome
Great content pointed at a bad product produces refunds and lost trust. Average content pointed at a genuinely useful product still converts. Choose the product first, then build the content around the buying question it answers.
A simple scoring method
Score each candidate one to five on: real usefulness, buyer demand, price fit for your audience, commission size, and how easy it is to explain. Anything scoring low on usefulness is out regardless of commission.
For a first offer, prefer something in a price range your audience buys without a long decision process, with a clear before-and-after benefit.
Evergreen beats trendy
Trend products spike and die. Evergreen products keep converting from content you published months ago. Build your base on evergreen offers and treat trends as a bonus.
Real example
Niche: beginner home cooking. Candidate A: a $400 stand mixer, 3% commission, long decision. Candidate B: a $35 chef's knife, 8% commission, bought constantly.
Candidate B is the better first offer: cheaper decision, higher volume, easy to demonstrate, easy to compare.
Once the knife content works, the mixer becomes a natural upgrade recommendation later.
Important points
- +Use or thoroughly research anything you promote.
- +Two or three offers done well beat twenty links scattered everywhere.
- +Match price to audience: students and professionals buy differently.
Common mistakes
- –Promoting whatever pays the most.
- –Linking ten alternatives so the reader cannot decide.
- –Ignoring refund rates and bad reviews.
Action task
Pick your first offer
Choose one product to build your first three pieces of content around, and write why it fits.
Key takeaways
- Usefulness first, commission second.
- One clear recommendation converts better than a list of options.
- Evergreen offers keep paying from old content.